Dr. Jennifer Hoewe
Hello and welcome!
My research program focuses on how political issues and groups of people are depicted in media content and how those depictions influence media consumers, particularly in terms of their cognitive processing and their attitudes. My research falls at the intersection of political communication and media psychology, where I place emphasis on how the relationship between media and politics factors into perceptions of oneself (e.g., identity) as well as perceptions of others (e.g., stereotypes). I am interested in the cognitive processing undertaken when consuming media and the effects of that media content (examined through experimental and survey research). I also use media content as inspiration for studies of media effects by considering how issues and individuals are portrayed (examined through content analyses).
I am an associate professor of political communication at Purdue University within the Brian Lamb School of Communication. I also hold a courtesy appointment within the Department of Political Science.
My Areas of Research
Media psychology; Political communication; Stereotypes and identity; Cognitive processing
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